I've spent more than 20 years building businesses, leading digital transformation and helping brands grow. My career has taken me from operating businesses to advising them, from the executive team to the boardroom and now back to building again. The common thread has always been transformation: finding profitable ways to grow, operate and serve customers.

Today, I'm building businesses of my own. I lead Catalyst Consulting, a boutique management consulting firm that helps enterprise brands transform and scale through technology. In 2025, I founded Catalyzes.ai, where I'm exploring how AI can change the way companies operate, grow and compete.

Also in 2025, through Catalyst Consulting, I acquired the RICH Hair Care intellectual property, trademarks and rights for North, Central and South America. We founded RICH Hair Care Americas as an AI-native consumer brand, using the latest technology to build and scale the business.

I also speak on AI, transformation and the questions leaders and boards should be asking, and have appeared on stages including CES, Shoptalk, NRF and Cannes Lions. Full bio