Free live class, October 20

Lockie Andrews

AI & Transformation

Lockie Andrews accepting the Icon Award on behalf of the UNTUCKit teamThe Foremost 50 Icon Award trophy for UNTUCKit, presented by The Lead

Transformation / Awards

Icon Award:UNTUCKit

The Lead gave UNTUCKit its Icon Award. I came in through Catalyst Consulting, was hired as CIO and CDO, and accepted it on behalf of the team.

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Who I am

I've spent more than 20 years building businesses, leading digital transformation and helping brands grow. My career has taken me from operating businesses to advising them, from the executive team to the boardroom and now back to building again. The common thread has always been transformation: finding better ways to grow, operate and serve customers.

Today, I'm building businesses of my own. Catalyst Consulting acquired the RICH Hair Care intellectual property, trademarks and rights for North, Central and South America, and I founded RICH Hair Care Americas to build the brand here. I also lead Catalyst Consulting and Catalyzes.ai, where I'm exploring how AI can change the way companies operate, grow and compete. I also speak on AI, transformation and what boards should be asking. Full bio

Track record

$500M
Consumer brands operated and scaled up to
$30B
Retailers advised on growth and operations
2018
Building with AI and machine learning since
CES 2026
Speaker on using AI to scale brand revenue

1.AI

AIPutting AI to Work

How I'm Using AI to Work Smarter and Live Better

I built Catalyzera system to help me manage competing priorities, stay focused on my goals and make better use of my time. Now I'm sharing the system and the AI tools behind it, starting with a free live class on October 20.

What I'm Learning

I'm building again, this time with AI at the center of the operating model. I'm sharing what works, what doesn't and what I'm learning about AI, business, leadership and transformation along the way.

Save a seat Read my latest See Catalyzer

2.Transformation

TransformationOmnichannel

The Phygital Frontier

Why the retailers that had already joined up their stores and their digital business came through the pandemic best, and the technology roadmap behind it, from conversational commerce to buy online, pick up in store.

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Stay Connected

Thoughts on AI, business, leadership and the lessons I'm learning along the way. Delivered to your inbox.