Bio
I've spent much of my career helping businesses become what they could be.
These days, I'm doing the same thing with my own.
Executive / Speaker / Entrepreneur / Board member
Lockie Andrews has spent her career inside consumer brands and retail. She has served as Chief Digital Officer, Chief Information Officer, Chief Growth Officer, Chief Operations Officer and Chief Marketing Officer, and has advised companies from high-growth startups to $30B retailers on innovation, technology, data, revenue and operational excellence. Through Catalyst Consulting, her team has helped brands including UNTUCKit, Tuckernuck and ANINE BING grow through digital transformation. At UNTUCKit the engagement turned into a hire: she joined as Chief Information Officer and Chief Digital Officer.
She has been responsible for $500M P&Ls and worked as an executive in $2-3B enterprises. Earlier in her career she worked at a $5B company, in a retail consulting practice and in investment banking, and she has served as an operating partner at private equity portfolio companies, leading work on strategy, digital transformation and growth capital. She also advises private equity and venture-backed companies.
Her career has taken her from operating businesses to advising them, from the executive team to the boardroom and now back to building again. The common thread has always been transformation: finding profitable ways to grow, operate and serve customers.
What she's building now
After years of helping companies transform, Lockie is applying those lessons to businesses she is building herself. Her firm, Catalyst Consulting, acquired the RICH Hair Care intellectual property, trademarks and rights for North, Central and South America, and she founded RICH Hair Care Americas, where she is building a consumer brand and the operating infrastructure behind it. Through Catalyst Consulting she continues to advise companies navigating growth and transformation.
Catalyzes.ai is where she builds and experiments with AI systems designed to do real work: agents that can evaluate information, make recommendations and carry out parts of a workflow, with people still making the decisions that matter. She is building, testing and learning in real time, and sharing what she learns along the way.
Building with AI
AI is the latest chapter in work Lockie has done throughout her career: using technology to solve business problems. She began working with AI and machine learning in business in 2018, on practical applications in commerce, customer experience and operations. Today she is going deeper, exploring what happens when intelligent systems become part of how a company actually operates. What interests her most is how companies can use AI to automate routine work, freeing people to focus on higher-value work that requires judgment, creativity and human connection.
Speaking and writing
Lockie has given keynotes, sat on panels and moderated conversations for small rooms of executives and for arenas of 3,000. At CES 2026 she spoke about using AI to scale brand revenue, and she serves on the Shoptalk advisory board, which shapes the agenda for one of retail's largest conferences. She writes about AI, growth, digital transformation and consumer brands.
Board service
Regis Corporation, independent director
Lockie has served on the board of Regis Corporation, a Nasdaq-traded company, since 2021 and chairs its compensation committee. Her board work spans compensation, technology, marketing, audit, strategy and nominations and governance. That breadth matters to her. The questions facing boards today rarely fit neatly into one committee, especially as technology, AI, customer behavior and new business models reshape how companies compete.
She brings an operator's perspective to the boardroom: understanding the strategy, asking what it will take to execute and staying focused on the results. She is open to additional board roles with consumer, retail and technology companies. Board inquiries
Leadership beyond business
Her work outside business reflects much of what she cares about inside it: entrepreneurship, technology, education, women in leadership and the arts. She is a trustee of the National Academy of Design and serves on the Strategic AI Program Advisory Board at Harrisburg University. She also supports initiatives focused on expanding opportunities for women.
Recognition
The Foremost 50, Icon Award
Presented by The Lead to UNTUCKit, one of its break-out digital-native brands. Lockie, then UNTUCKit's CIO and CDO, accepted it on behalf of the team that led the brand's digital transformation.
Read the story- CDO Magazine Power Award
- Growth Hacking Award
- New York Stock Exchange bell ringing, 2024
Education
MBA, Harvard Business School. BS, magna cum laude, Georgetown University.
Outside work
Yoga, running, travel and the arts are a big part of Lockie's life. She has an ambitious life and likes it that way.