NEW YORK, February 7, 2025. Catalyst Consulting, a strategic advisory and investment firm specializing in scaling high-growth consumer brands, has acquired RICH Hair Care Americas, securing its intellectual property, trademarks and full commercial rights across North America, Central America and South America. The acquisition marks a significant milestone in bringing affordable, salon-quality clean beauty to a broader audience.
A strategic move to scale clean beauty
Having advised RICH Hair Care for four years and serving as CEO of its Americas division, Lockie Andrews led the management buyout, positioning the brand for accelerated growth in retail, e-commerce and digital innovation.
“This is a game-changing opportunity. RICH Hair Care has built a loyal following in Europe and India, and I'm excited to expand its presence in the Americas. As someone with allergies and sensitivities, I know firsthand the need for high-quality, clean ingredients that are both effective and affordable. This acquisition allows us to bring premium solutions to more consumers while driving innovation in the beauty industry.”
Lockie Andrews, CEO and Owner, Catalyst Consulting and RICH Americas
Expanding RICH Hair Care through innovation and AI
Best known for its #1 Amazon bestselling beard oil, shampoos, conditioners, treatments and curl creams, RICH Hair Care is poised for growth with:
- Retail and e-commerce expansion. Increasing availability in major specialty and mass retailers to meet the rising demand for clean beauty solutions.
- Product innovation. Expanding men's grooming offerings and launching new women's, kids' and teen hair care lines featuring celebrity, influencer and stylist collaborations.
- AI-driven personalization. Leveraging Catalyst Consulting's proprietary AI-powered marketing and generative AI tools to enhance digital commerce, drive consumer engagement and deliver personalized product recommendations at scale.
“This acquisition marks an exciting new chapter for RICH Americas, allowing us to scale innovation, expand retail partnerships and bring high-quality, affordable, clean beauty to more consumers.”
Lockie Andrews, CEO and Owner, RICH Americas
A brand poised for strategic growth
“We are excited to continue the growth of RICH in the Americas under Lockie's leadership. Her expertise in DTC, e-commerce and beauty marketing makes her the ideal leader to expand RICH's presence in this fast-growing market.”
Indrek Lohmus, Founder, RICH Hair Care
With this acquisition, RICH Hair Care Americas is actively pursuing strategic partnerships with retailers, investors and industry leaders to strengthen its position in the $125 billion North American beauty market, including the $13 billion U.S. hair care segment.
About Catalyst Consulting
Catalyst Consulting is a leading management consultancy focused on scaling and incubating brands through strategic growth, digital innovation and artificial intelligence. With a mission to drive sustainable growth, Catalyst Consulting builds high-impact businesses in beauty, fashion, CPG and technology-driven consumer industries.
About RICH Hair Care
Founded in Europe, RICH Hair Care is a premium clean beauty brand delivering salon-quality hair care at accessible prices. Known for its eco-friendly, cruelty-free formulations and award-winning products, RICH Hair Care has built a strong following among beauty professionals, influencers and celebrities. With its expansion into the Americas, the brand is bringing sustainable, high-performance beauty solutions to a wider audience.
Originally distributed by EIN Presswire on February 7, 2025 and syndicated by outlets including FOX59. Media inquiries: contact Lockie.