Every year The Lead picks the 50 digital-native brands it believes are breaking out. In 2019 that list included UNTUCKit, alongside brands like Allbirds, Glossier, Rothy's and Bombas. At the awards, The Lead and its partner SAP presented a handful of special honors. First on that list was the Icon Award, and it went to UNTUCKit.
I accepted it on behalf of the team. I first came to UNTUCKit through Catalyst Consulting and was then hired as Chief Information Officer and Chief Digital Officer, and the award recognized what we built together. I built the ERP that the business ran on, and we optimized the data and marketing tools the brand needed to scale.
“I'm very grateful to The Lead for selecting UNTUCKit and for recognizing what this team has built. I'm accepting this on behalf of everyone at UNTUCKit, who worked so hard to scale this brand. Thank you to The Lead and to SAP for this honor.”
Lockie Andrews, then CIO and CDO, UNTUCKit
Why it mattered
Digital transformation is easy to describe and hard to finish. It touches every system, every team and every customer at once, and the brand has to keep selling while it happens. Recognition like this belongs to the people who did that work every day. I was proud to accept it for them.
