Every year The Lead picks the 50 digital-native brands it believes are breaking out. In 2019 that list included UNTUCKit, alongside brands like Allbirds, Glossier, Rothy's and Bombas. At the awards, The Lead and its partner SAP presented a handful of special honors. First on that list was the Icon Award, and it went to UNTUCKit.
I first came to UNTUCKit through Catalyst Consulting and was then hired as Chief Information Officer and Chief Digital Officer, and the award recognized what we built together. In 2018, we implemented an enterprise ERP solution and optimized the data and marketing tools the business needed to scale.
I was grateful to The Lead and SAP for recognizing UNTUCKit and proud to accept the award on behalf of the team.
Why it mattered
I've always compared a major digital transformation to performing open-heart surgery while the patient is still awake. You're replacing the systems a business runs on while the business still has to operate, serve customers and grow. Recognition like this belongs to the people who did that work every day.
