I’m grateful to the following publications for shining a light on my hard work!
Thank you for giving me these humble brag opportunities!!!
Most Recent Articles on Lockie
- 2019 NRF NXT 9 Women Making Waves in Retail – excerpt below
- 2019 UNTUCKit International Women’s Day – excerpt below
9 women making waves in retail
A look at the industry leaders taking the stage at NRF NXT
July 2, 2019
You don’t have to go far to find remarkable women doing remarkable things in retail. From innovators like Brandless founder Tina Sharkey telling her story on Retail Gets Real to Sephora’s head of Omni Retail Mary Beth Laughton speaking at NRFtech, NRF brings together powerful women — industry icons and thought leaders — to share their experiences.
NRF NXT, retail’s deep dive, is no different. As NRF’s newest event, NRF NXT answers the question, “yes, but how?” for retail practitioners, providing real case studies and tactical road maps from the people that have actually done it. Retail practitioners across digital marketing, ecommerce, data analytics and customer experience will have the chance to hear real-world case studies and strategic insights from some of the best minds in the industry, including these visionary women.
Lockie Andrews, chief digital officer, UNTUCKit
Lockie Andrews leads omnichannel and enterprise-wide digital transformation efforts for apparel brand UNTUCKit; she’s also the founder of Catalyst Consulting, a boutique firm specializing in consumer, fashion, retail and next-generation technology companies.
She has worked with such high-growth companies as Lane Bryant and Nike, and has held roles including head of new business at Liz Claiborne Accessories (Kate Spade) and vice president of business development at babystyle.com.
Andrews says strong leadership is responsible for fostering growth and equality in the workplace. “I love what I do,” she says, “so I make a point to carry myself with a level of confidence that says, ‘I belong here.’
Where can you hear her? Case study: Why 70% of IT initiatives fail.
UNTUCKit Untucked Magazine :
Spotlight International Women’s Day
By: Alicia Harper
We’re spotlighting three women who drive the technology, design, and merchandising at UNTUCKit.
Today—and every day—we celebrate the strong, diverse women who make up more than 60% of our corporate headquarters and 44% of our stores across North America. That’s why, for International Women’s Day, we’re spotlighting three amazing women who drive the technology, design, and merchandising behind UNTUCKit’s success.
LOCKIE ANDREWS, CHIEF DIGITAL OFFICER
“I came to UNTUCKit as a consultant to roll out new technology, but I stayed because I truly enjoy making an impact at smaller companies that are in growth mode. The team here was built on great instincts, so now we’re improving our technology to support the incredible scale that we’ve reached.
Working in tech—a male-dominant industry—I found that strong leadership is responsible for fostering growth and equality in the workplace. I love what I do, so I make a point to carry myself with a level of confidence that says ‘I belong here.’ My advice to women who are early in their career is if you’re willing to outwork and endure, you’re sure to land in the right place.”